Toronto Public Health

Get your reading glasses on, and probably practice some grounding techniques because this campaign for Toronto Public Health is all about reading and rage. Inconsiderate behaviour surrounds us all day from small occurrences to headache makers, but they come and go.. unless it's a health risk. Making a pro vaccine ad campaign is a pretty tough ask due to the division on vaccines, so instead of using devisive tactics which would make things worse, I wanted to unite people over rage. No one loves being cut-off on the highway, no one sends their partner a text saying "good news! I just held the door open for someone and they reduced my act of kindness to a mandatory behaviour", people get angry over this type of stuff. With the table set, I then served the entree of the something even more inconsiderate, skipping your flu shot. The Flu Ends with yo(u).