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Great Value Rebrand
In the competitive landscape of private label brands, names like No Name and President's Choice often overshadow Great Value. While these brands have established a strong presence and consumer loyalty, Great Value has struggled with inconsistent branding and a lack of distinctive identity. Despite its potential, Great Value is often perceived as a lower-tier option, only considered when other brands are unavailable. The existing issues with Great Value include a confusing use of multiple simultaneous logos and packaging that fails to resonate with consumers. As a brand originally feared for its potential to dominate the market, it is surprising that Great Value has not maintained a cohesive and impactful brand identity. Driven by a desire to elevate Great Value's market position and address these shortcomings, I embarked on a comprehensive rebranding project. This initiative aims to create a unified and memorable brand identity that highlights Great Value's commitment to quality and affordability.